Top 5 Apparel Apps on Android in Greece: Q1 2022 Performance

In the first quarter of 2022, the top 5 apparel apps on the Android platform in Greece demonstrated varying trends in weekly downloads and active users. Here’s a detailed look at their performance:

ABOUT YOU Online Fashion Shop saw its weekly downloads peak early in January, reaching 28.5K, before experiencing a decline and stabilizing around the 7K to 9K range towards the end of the quarter. The app's weekly active users began at 59.3K and climbed to a high of 95K by mid-January, eventually leveling out at approximately 85K by the end of March.

efootwear - online fashion had a notable surge in weekly downloads in late January, peaking at 10.6K, but then saw a decline, maintaining figures around 4K to 5K for the latter part of Q1. The active users for efootwear followed a similar pattern, rising to 28.6K at the end of January, before seeing a slight decrease and stabilizing around 24K to 25K.

SHEIN-Shopping Online experienced a significant increase in weekly downloads mid-March, peaking at 10.5K from a steady 3K to 4K range earlier in the quarter. The app’s active users showed consistent growth from 213K at the beginning of January to over 303K by the end of March, indicating a steady increase in user engagement.

H&M - we love fashion exhibited a steady trend in weekly downloads, with figures ranging between 2K and 4K throughout the quarter. The app's active users showed some fluctuations but remained relatively stable, starting at 62.7K and ending the quarter at approximately 64.8K.

Nike: Shoes, Apparel & Stories maintained a consistent weekly download rate, with peaks around 4K at the start of January and March. Active users for Nike showed minor fluctuations, beginning at 19.1K and ending the quarter at 16.9K.

Data for these insights is sourced from Sensor Tower, where more detailed analytics and trends can be explored.