Top 5 Apparel Apps on Android in France for Q1 2022

In the first quarter of 2022, the top 5 apparel apps on the Android platform in France demonstrated varying trends in weekly downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

SHEIN-Shopping Online saw a consistent rise in weekly downloads, starting from 24.7K at the end of December and peaking at approximately 39.9K by the end of March. The app's weekly active users also showed a steady increase, moving from around 1.05M to 1.25M throughout the quarter.

Zalando – online fashion store experienced significant fluctuations in weekly downloads. The downloads started at 12.1K in the last week of December, saw a spike to 24.5K in mid-January, and reached about 30.9K by the end of March. The active user base reflected a similar pattern, with numbers starting at 420K and climbing to approximately 485K towards the end of the quarter.

Nike: Shoes, Apparel & Stories had a more stable download pattern. Weekly downloads hovered around 10K throughout most of the quarter, with a slight dip in early March to 9.5K before rising back to 11.2K by the end of March. Active users showed a gradual increase from 101K to 128K during the same period.

JD Sports experienced a decline in weekly downloads, starting from 18.7K at the end of December to about 9K by the end of March. Despite this, the number of active users remained relatively stable, fluctuating around 57K to 65K throughout the quarter.

Lastly, ABOUT YOU Online Fashion Shop had an interesting trend. Downloads saw a sharp increase in mid-February to about 47.3K before stabilizing around 7.9K by the end of March. The active user base increased significantly from 93K at the end of December to around 137K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.