Top 5 Apparel Apps on Android in Europe, Q1 2022

In the first quarter of 2022, the Android platform in Europe saw significant activity among the top 5 apparel applications. Data from Sensor Tower reveals interesting trends in downloads and active users for these apps.

SHEIN-Shopping Online experienced a notable rise in weekly downloads, starting from around 283K at the end of December 2021 and peaking at approximately 528K by the end of January 2022. Although downloads slightly fluctuated, they remained strong, ending March with about 443K. Active users showed a consistent upward trend, beginning at 8.4M and reaching nearly 9.9M by the end of the quarter.

Zalando – online fashion store maintained steady weekly downloads throughout Q1 2022, starting with around 136K and ending the quarter at 180K. Active users saw a dip early in the quarter from 3.3M to 3.0M but recovered to close March at approximately 3.6M.

H&M - we love fashion displayed a varied download pattern, beginning at around 138K and fluctuating through the quarter to end with approximately 100K downloads in late March. Active users showed a slight decline from 3.6M to around 3.1M by the end of Q1.

ABOUT YOU Online Fashion Shop saw weekly downloads ranging from 79K to 125K, with peaks and troughs throughout the quarter. Active users remained relatively stable, starting from 1.1M and ending at 1.2M.

Lastly, Nike: Shoes, Apparel & Stories had a consistent download rate, fluctuating between 90K and 130K weekly. Active users increased gradually from 700K at the start of the quarter to over 830K by the end of March.

These insights, derived from Sensor Tower data, provide a clear picture of the trends and user engagement for these top apparel apps on the Android platform in Europe during Q1 2022. For more detailed insights, visit Sensor Tower.