Top 5 Apparel Apps on Android in Egypt, Q1 2022

In the first quarter of 2022, the top 5 apparel apps on the Android platform in Egypt showcased varied performance trends. Here's a closer look at their weekly downloads and active user metrics.

SHEIN-Shopping Online saw a consistent rise in weekly downloads, starting from approximately 14.8K in late December and peaking at 31.6K in mid-March. However, the downloads slightly dropped to 17.9K by the end of March. Active users for SHEIN also demonstrated an upward trend, beginning at 186.6K and reaching a high of 273.7K mid-quarter, before settling at 236.8K.

H&M MENA - Shop Fashion Online experienced fluctuations in weekly downloads. The app started with around 7.2K downloads in late December, spiked to 29.1K by the end of February, and then saw a moderate decline to 10.6K by the end of March. Active users followed a similar pattern, beginning at 62.6K, peaking at 95.3K in late February, and ending the quarter with 63K.

Town Team maintained a relatively stable download rate throughout the quarter. Weekly downloads started at 7.3K and fluctuated slightly, ending at around 6.7K. Active users for Town Team showed a slight decline from 15.4K at the start of the quarter to 15.7K by the end.

2segypt displayed a clear decline in weekly downloads, starting at 6.5K in late December and dropping to 1.5K by the end of March. Active users mirrored this trend, beginning at 10.5K and falling to 6.6K over the quarter.

Finally, Max Fashion - ماكس فاشون had a varied download pattern. The app began with 6.9K downloads in late December, saw a dip mid-quarter, and ended with a slight increase to 6.2K in the last week of March. Active users for Max Fashion decreased from 30.5K to 26.1K throughout the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the apparel app market in Egypt. For more detailed analysis and additional insights, visit Sensor Tower.