AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in Algeria, Q1 2022
Discover the performance trends of the top 5 apparel apps on Android in Algeria during Q1 2022, including SHEIN, Zara, Modanisa, BERSHKA, and PULL&BEAR.
In the first quarter of 2022, the top 5 apparel applications on Android in Algeria exhibited varied performance trends in terms of downloads and active users. Here's a detailed look at their metrics:
SHEIN-Shopping Online saw a significant increase in weekly downloads, starting from around 1.2K at the beginning of January and peaking at 3.2K in mid-March. Active users also rose from approximately 25.2K to 30.9K by the end of February, indicating a growing user base.
Zara experienced fluctuating download numbers, with a high of 2.4K in early February and a drop to around 1K by the end of March. Active users displayed a similar pattern, peaking at 13.1K in early February before declining to 11K by the end of the quarter.
Modanisa: Modest Hijab Fashion had a notable spike in downloads, reaching 4.5K in mid-February before dropping sharply to below 400 by the end of March. Active users followed a comparable trend, peaking at 11.8K in mid-February and then decreasing to around 5.9K towards the end of the quarter.
BERSHKA: Fashion & trends maintained relatively stable download numbers throughout the quarter, with slight increases, peaking at 522 in late March. Active users showed a gradual increase, from around 1.3K in late December to 1.6K by mid-March.
PULL&BEAR: Fashion and Trends also showed steady performance, with downloads peaking at 542 in mid-March. Active users increased from approximately 700 in late December to over 1K by mid-March, reflecting consistent user engagement.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.