Top 5 Apparel Apps on Android in Germany: Q1 2022 Performance

In Q1 2022, the top 5 apparel applications on the Android platform in Germany showed diverse performance trends in terms of weekly downloads and active users. Here’s a closer look at each app’s performance based on data from Sensor Tower.

Takko Friends from Takko Holding GmbH saw a dramatic rise in weekly downloads, peaking at around 93K by the end of March. The app also experienced a significant increase in weekly active users, growing from approximately 10.8K at the start of January to 146K by the end of March.

Zalando – online fashion store maintained a steady download rate throughout the quarter, with weekly downloads ranging between 23K and 29K. Active users showed a stable trend, remaining around 470K to 500K over the quarter.

SHEIN-Shopping Online exhibited consistent growth in downloads, starting at 14K in late December and reaching approximately 32K by the end of March. Active user numbers also rose steadily, beginning at 485K and closing the quarter at around 566K.

H&M - we love fashion displayed a fluctuating download pattern, with weekly downloads peaking at 27K in early January and stabilizing around 13K to 17K in subsequent weeks. Active users ranged from 349K to 377K during the quarter, showing minor fluctuations.

bonprix - fashion & style experienced varying download rates, starting at around 4.6K in late December, peaking at 18.8K in late January, and then settling between 9K to 12K towards the end of March. Active users showed a slight increase, growing from 184K to nearly 224K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.