Top 5 Apparel Apps on Android in Colombia Q1 2022

In the first quarter of 2022, the top 5 apparel apps on Android in Colombia showcased varied performance trends. Here are the highlights based on data from Sensor Tower.

adidas: Shop Shoes & Clothing, published by adidas, saw weekly downloads fluctuate between 7.3K and 12.1K. The app experienced a notable peak in downloads during the last week of March, reaching approximately 9.2K. Weekly active users remained relatively stable, starting at around 148K at the beginning of the quarter and ending at 152K.

SHEIN-Shopping Online from Roadget Business PTE. LTD. exhibited a steady download rate, with weekly figures ranging from 6K to 9.3K. Active users increased consistently, beginning the quarter at 477K and closing at around 615K.

Lyst: Shop Fashion Brands, published by Lyst Ltd, showed significant fluctuations in downloads. After an initial low, the app saw a sharp rise in mid-February, peaking at 9.8K weekly downloads. Active users mirrored this trend, escalating from 276 to around 8.6K during the same period.

Zara, by Inditex, maintained a consistent number of weekly downloads, fluctuating between 900 and 2.1K. The app’s weekly active users saw a slight decline, starting at approximately 13.3K and ending the quarter at around 10.3K.

BERSHKA: Fashion & trends, also from Inditex, experienced a decline in weekly downloads, starting the quarter at 1.1K and dropping to around 450 by the end. Active users followed a similar downward trend, beginning at 8.5K and ending at approximately 6.1K.

These insights highlight the dynamic nature of the apparel app market in Colombia. For more detailed analytics and insights, visit Sensor Tower.