Top 5 Apparel Apps on Android in Switzerland Q1 2022

During the first quarter of 2022, the top 5 apparel applications on the Android platform in Switzerland showcased notable trends in their weekly downloads and active user metrics. Here’s a closer look at their performance based on Sensor Tower data.

SHEIN-Shopping Online experienced a consistent increase in weekly downloads, starting from approximately 1.7K at the beginning of January and rising to around 3.2K by the end of March. Weekly active users also saw a steady climb, beginning at 37.8K in late December and reaching 46.1K by the end of Q1.

Zalando – online fashion store showed stable weekly download numbers, with a slight upward trend from 2.1K in early January to about 2.7K by the end of March. Active users fluctuated, starting at 77K in late December, dipping to around 70K mid-quarter, and closing at approximately 76.7K by the end of March.

Ackermann – Wohnen & Lifestyle saw varied weekly download numbers. Downloads started at 2.3K in late December, dipped to 1.4K in mid-January, and then rose to nearly 2K by the end of March.

ABOUT YOU Online Fashion Shop had a significant increase in weekly downloads, from around 1.1K at the start of January to about 2K by the end of March. Active users also increased, starting at 14K in late December and reaching 15.8K by the end of the quarter.

H&M - we love fashion had fluctuating weekly download numbers, starting at 1.6K in late December, dropping to around 900 in mid-January, and rising again to approximately 2K by the end of March. Active users showed a slight decline from 53K in late December to around 52K by the end of March.

For further insights and more detailed data, visit Sensor Tower.