Top 5 Apparel Apps on Android in Central America for Q1 2022

During the first quarter of 2022, the top 5 apparel applications on the Android platform in Central America exhibited varying performance trends in terms of downloads and active users. Here’s a closer look at how each app fared:

SHEIN-Shopping Online saw a significant increase in weekly downloads, beginning the quarter with approximately 165K and peaking at around 359K in early March. The app consistently engaged users, with weekly active users growing from approximately 3M to 3.5M over the quarter.

Nike: Shoes, Apparel & Stories experienced a fluctuating pattern in weekly downloads, starting at around 118K, dipping to 68K by late January, and recovering to 91K by the end of March. Despite these fluctuations, the app maintained a steady increase in weekly active users, rising from about 276K to 333K.

adidas: Shop Shoes & Clothing had a relatively stable download rate, averaging around 22K to 27K throughout the quarter. However, the app saw a slight decline in weekly active users, from approximately 177K at the beginning of January to around 155K by the end of March.

Cuidado con el Perro experienced a peak in weekly downloads in late January at about 26K, followed by a gradual decline to approximately 17K by the end of March. Weekly active users showed a similar trend, peaking at around 65K in late January before decreasing to about 48K by the end of the quarter.

H&M - we love fashion had a steady download rate, with weekly downloads fluctuating between 10K to 20K. The app's weekly active users saw a decline from approximately 250K at the beginning of the quarter to around 204K by the end of March.

These insights into the performance of the top 5 apparel apps in Central America during Q1 2022 are brought to you by Sensor Tower. For more detailed data and insights, visit Sensor Tower.