Top 5 Apparel Apps on Android in Belgium: Q1 2022

In the first quarter of 2022, the top apparel apps on the Android platform in Belgium showcased notable trends in weekly downloads and active users. Here’s a detailed look at the performance of these apps:

SHEIN-Shopping Online saw a significant increase in weekly downloads, starting from 5.2K in late December 2021 and peaking at 15.8K by the third week of March 2022. The app also exhibited a steady growth in weekly active users, rising from 84.2K to 102.4K over the same period.

Zalando – online fashion store experienced fluctuations in weekly downloads, beginning at 4.4K and reaching a high of 7.2K in early January, before stabilizing around 4.8K to 6.8K towards the end of March. The app’s weekly active users saw a steady decline from 197.8K in early January to 165K by the end of March, with minor fluctuations throughout the quarter.

H&M - we love fashion demonstrated varied download trends, starting at 3.3K downloads in late December 2021, peaking at 4.7K in early January, and settling around 2.1K to 3.3K towards the end of March. The weekly active users showed a slight decline from 108.3K in early January to 84.4K by the end of March, with minor fluctuations in between.

bonprix - fashion & style showed an upward trend in weekly downloads, starting at 444 and peaking at 4.6K in the third week of March. The app’s weekly active users increased from 17.3K in late December 2021 to 26.9K by the end of March, indicating growing user engagement.

Nike: Shoes, Apparel & Stories had relatively stable download numbers, beginning at 2.1K and ending at 2K, with slight variations throughout the quarter. The weekly active users remained consistent, starting at 21.4K in late December 2021 and ending at 21.5K by the end of March.

These insights, derived from Sensor Tower data, provide a comprehensive overview of the performance trends of the top apparel apps on the Android platform in Belgium during Q1 2022. For more detailed insights, visit Sensor Tower.