Top 5 Apparel Apps on Android in Australia: Q1 2022 Performance

In Q1 2022, the top five apparel applications on the Android platform in Australia exhibited diverse trends in weekly downloads and active users, as revealed by Sensor Tower data.

SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting from 7K at the end of December and peaking at around 16.3K in the final week of February. Active users also showed a steady rise, growing from 155K to over 201K by the end of March.

Nike: Shoes, Apparel & Stories experienced relatively stable weekly downloads, ranging between 2.2K and 3K throughout the quarter. Active user numbers fluctuated slightly, beginning at 10.5K and ending the quarter at approximately 10K.

JD Sports had a varied download trend, starting with around 2.8K downloads per week and decreasing to about 1.6K by the end of March. Active users showed a downward trend, from 9.3K to 7.2K over the quarter.

UNIQLO AU experienced fluctuating weekly downloads, peaking at 2.3K in late January before stabilizing around 1.7K by the end of March. Active users remained relatively consistent, hovering around 20K throughout the quarter.

H&M - we love fashion began the quarter with approximately 1.5K weekly downloads, reaching 1.9K in early March. Active users saw slight fluctuations, starting at 32.7K and ending at around 30.6K in late March.

For more detailed insights and comprehensive data, visit Sensor Tower.