AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in Austria for Q1 2022
In Q1 2022, the top 5 apparel apps on Android in Austria showcased varied trends in downloads and active users. Sensor Tower provides detailed insights into their performance.
In the first quarter of 2022, the top 5 apparel applications on the Android platform in Austria showed diverse trends in weekly downloads and active users. Below, we delve into the performance of each app.
Zalando – online fashion store saw a notable increase in weekly downloads, starting at around 1.8K at the beginning of January and peaking at over 3K by the end of March. Its weekly active users also fluctuated, beginning at approximately 58K and ending at around 64.6K, with a peak of 66K in early March.
SHEIN-Shopping Online experienced a consistent rise in weekly downloads, starting from 1.6K in early January and reaching over 3K by the end of March. The app's weekly active users steadily increased as well, moving from around 24.6K at the beginning of the quarter to nearly 29.7K by the end.
BestSecret had a downward trend in weekly downloads, beginning with 3.1K in late December and dropping to approximately 1.3K by the end of March. Its weekly active users showed slight fluctuations, starting at around 13.8K and ending at about 12.4K.
ABOUT YOU Online Fashion Shop showed a steady increase in weekly downloads, starting at around 1.7K and peaking at 2.6K by the end of the quarter. The weekly active users of the app exhibited a slight decline, moving from around 22.1K to approximately 21.7K.
H&M - we love fashion had varied weekly downloads, starting at 1.6K in late December and reaching 2.3K by the end of March. The weekly active users remained relatively stable, fluctuating between 49.5K and 56.2K throughout the quarter.
These insights are derived from Sensor Tower's data, which provides a comprehensive look at the app performance. For more detailed insights, visit Sensor Tower.
