Top 5 Apparel Apps on Android in Africa: Q1 2022

In the first quarter of 2022, the top 5 apparel apps on the Android platform in Africa demonstrated notable trends in weekly downloads and active users. Here's a closer look at the performance of these apps, based on data from Sensor Tower.

SHEIN-Shopping Online saw a remarkable increase in weekly downloads, starting at around 41K in late December 2021 and peaking at approximately 143K in mid-March 2022. The app's weekly active users also showed consistent growth, rising from 568K at the beginning of the quarter to around 788K by late March.

H&M MENA - Shop Fashion Online experienced fluctuating download numbers, with a peak of about 29K downloads in the last week of February. Weekly active users for the app peaked at nearly 98K during the same period, showcasing a rise from 65K at the start of the quarter.

Zara maintained relatively stable download numbers throughout the quarter, averaging around 9K to 11K downloads per week. The app's weekly active users also remained steady, hovering between 78K and 87K, with slight fluctuations observed in the data.

Lyst: Shop Fashion Brands showed a significant spike in weekly downloads, reaching nearly 27K in the third week of February. The app's active users followed a similar pattern, peaking at around 31K in the same timeframe. Despite some fluctuations, the app saw a general upward trend in user engagement.

Town Team had consistent download numbers throughout the quarter, with figures ranging from 6K to 12K per week. Weekly active users remained stable, averaging around 15K to 19K, with minor variations over the weeks.

This analysis highlights the dynamic nature of user engagement and download trends for top apparel apps in Africa. For more detailed insights and data, visit Sensor Tower.