AI Insights · Timothy · December 2021
Top 5 Travel Apps in Switzerland Q4 2021: Performance Insights
Explore the performance trends of the top 5 travel apps in Switzerland during Q4 2021, including download rates and active user statistics.
In the fourth quarter of 2021, the travel app market in Switzerland saw varying performance trends across the top five applications: SBB Mobile, Uber - Request a ride, Booking.com: Hotels & Travel, Google Earth, and Europa-Park & Rulantica. Here, we delve into the key metrics of weekly downloads and active users to provide a snapshot of their performance.
SBB Mobile exhibited a fluctuation in weekly downloads, starting at 10.9K in late September, peaking at 11.5K in mid-October, and then tapering off to around 8.7K by the end of December. The app maintained a steady active user base, hovering around 400K throughout the quarter, with minor variations.
Uber - Request a ride saw its weekly downloads range from 4.4K to 7.8K, with a notable spike in the final week of December. Active users for the app increased gradually from approximately 183K in late September to over 209K by the end of December.
Booking.com: Hotels & Travel experienced a decline in weekly downloads, starting at 6.8K in late September and falling to 3K in early December, before picking up slightly to nearly 5K by the end of the month. Active users showed a downward trend from 182K in late September to a low of 139K in early December, recovering to around 170K by the end of the quarter.
Google Earth maintained a relatively stable download rate, with weekly downloads ranging between 3K and 4.3K. The app's active user base saw a slight increase, starting at 32.8K in late September and reaching 34.3K by the end of December.
Europa-Park & Rulantica showed a more volatile trend, peaking at 8.3K downloads in mid-October and then sharply declining to below 1K by early December. Active users mirrored this pattern, peaking at 8.5K in mid-October and dropping to around 800 by mid-December, with a slight increase to 982 by the end of the month.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these and other applications.