AI Insights · Timothy · January 2022
Performance of Top 5 Shopping Apps in South Africa Q4 2021
In Q4 2021, the top 5 shopping apps in South Africa showcased varied trends in downloads and active users, with notable fluctuations observed across the board.
Throughout the fourth quarter of 2021, the top 5 shopping applications on both iOS and Android platforms in South Africa exhibited diverse performance trends. The data, sourced from Sensor Tower, highlights significant insights into the weekly downloads and active user metrics for each app.
SHEIN - Shopping Online saw a notable decline in weekly downloads, starting at around 86K in late September and dropping to approximately 17K by early December, before slightly recovering to 25K at the end of December. Active users for SHEIN also showed a downward trend, peaking at around 561K in late November and falling to about 385K by the end of the year.
Takealot - Mobile Shopping App experienced fluctuations in weekly downloads, with a peak of around 100K in late November before descending to approximately 33K by the end of December. Active users for Takealot increased from about 428K in late September to a peak of 623K in late November, before stabilizing around 473K at the end of December.
Wish: Shop and Save had a gradual decline in weekly downloads, starting at around 21K in late September and decreasing to about 14K by the end of December. Active users followed a similar trend, peaking at approximately 75K in mid-October and dropping to around 46K by the end of the quarter.
Pick n Pay asap! showed a rise in weekly downloads, peaking at around 42K in late November before declining to approximately 11K by the end of December. Active users for Pick n Pay asap! increased from about 55K in late September to a peak of 78K in late November, before falling to around 51K by the end of December.
Superbalist.com | Fashion App experienced a peak in weekly downloads of about 40K in late November, followed by a decline to around 14K by the end of December. Active users for Superbalist showed a steady increase, reaching a peak of approximately 151K in late November before stabilizing around 124K at the end of December.
For more detailed insights and data, visit Sensor Tower.
