Top 5 Shopping Apps Performance in South Africa Q4 2021

In the fourth quarter of 2021, the top 5 shopping applications in South Africa showcased varying performance trends in downloads and active users. Here’s a detailed look at the data from Sensor Tower.

SHEIN - Shopping Online saw a significant fluctuation in weekly downloads, starting strong with 86K downloads in late September and peaking at 101K in early October. However, by late November, downloads dipped to 22K but showed a slight recovery towards the end of December with 25K. Weekly active users for SHEIN experienced a peak of 561K in late November but declined to 385K by the end of December.

Takealot - Mobile Shopping App exhibited a consistent trend in weekly downloads, with a notable peak of 100K in late November. This app maintained a relatively high number of active users throughout the quarter, starting at 428K in late September and reaching a maximum of 623K in late November, before ending the year at 473K.

Wish: Shop and Save displayed a steady increase in weekly downloads early in the quarter, peaking at 38K in mid-October. However, by late December, downloads had decreased to 14K. The active user base followed a similar pattern, peaking at 75K in mid-October and then declining to 46K by the end of December.

Superbalist.com | Fashion App maintained its weekly downloads relatively stable with a peak of 40K in late November. Active users showed a gradual increase from 121K in late September to a peak of 151K in late November, finishing the quarter at 124K.

Lastly, Checkers Sixty60 experienced moderate fluctuations in weekly downloads, starting at 20K in late September, peaking at 28K in late November, and ending the quarter at 16K. Active users for Checkers Sixty60 peaked at 246K in late November and slightly decreased to 214K by the end of December.

For more detailed insights and data, visit Sensor Tower.