Top 5 Shopping Apps in Turkey Q4 2021: Performance Insights

In the fourth quarter of 2021, the top 5 shopping apps in Turkey showcased significant activity, as observed from Sensor Tower data. Here's a closer look at the performance of these leading apps.

getir: groceries, food&beyond demonstrated a remarkable increase in weekly downloads, starting from approximately 274K at the end of September and peaking at around 771K by the end of December. Weekly active users (WAU) also saw a steady rise, from about 4.1M to over 7M throughout the quarter.

Trendyol: Fashion & Trends saw a varied download performance, with a peak of about 570K in the week of November 22 and a low of around 239K in the week of November 29. The WAU for Trendyol remained relatively high, fluctuating between 20M and 23.7M during the quarter.

Hepsiburada: Online Shopping experienced a spike in downloads in early November, reaching approximately 542K. However, the downloads tapered off towards the end of the quarter, landing at around 195K. The WAU for Hepsiburada showed a similar pattern, peaking at around 12.9M in late November before settling at about 10.2M by the end of December.

LC Waikiki saw a significant increase in downloads towards the end of the quarter, starting from approximately 88K in late September and climbing to about 288K by mid-December. The WAU for LC Waikiki also showed growth, starting at around 540K and reaching approximately 866K by the end of December.

letgo: Sell & Buy Used Stuff had a steady download rate, maintaining around 120K to 145K throughout the quarter. The app's revenue showed a slight decline, starting from approximately $32K in late September and ending at about $25K in December. The WAU for letgo saw a gradual decrease, from around 3.3M at the beginning of the quarter to about 2.9M by the end.

These insights provide a snapshot of the dynamic shopping app market in Turkey for Q4 2021. For more detailed insights, visit Sensor Tower.