AI Insights · Timothy · January 2022
Top 5 Shopping Apps Performance in Tunisia Q4 2021
A look at the performance of the top 5 shopping applications in Tunisia during the fourth quarter of 2021, based on data from Sensor Tower.
In Q4 2021, the top 5 shopping applications in Tunisia showcased varying trends in weekly downloads and active users. Here’s a breakdown of how each app performed on the unified platform, encompassing data from both iOS and Android, as provided by Sensor Tower.
JUMIA Online Shopping saw a fluctuating pattern in weekly downloads, starting the quarter with around 28.9K downloads, peaking to 32.9K in the week of October 25, and then declining to approximately 12.6K by the end of December. The app also experienced significant activity in terms of weekly active users, beginning with 190.6K and peaking at 295.4K in early November, before settling at around 174.8K by the end of the quarter.
Alibaba.com - B2B marketplace experienced a more stable but declining trend in weekly downloads, starting at 19.8K and ending the quarter at 3.4K. Despite this, the app maintained a relatively consistent number of weekly active users, ranging from 214.5K at the start of the quarter to 163.9K by the end.
SpaceNet showed an interesting spike in weekly downloads, peaking at 14.9K in mid-October. However, the numbers dropped significantly thereafter, ending the quarter with only around 825 downloads per week.
SHEIN-Shopping Online maintained relatively low but steady weekly downloads, ranging from 1.7K to a peak of 3.7K in mid-November. The app also saw a gradual increase in weekly active users, climbing from 17.2K at the beginning of the quarter to 22.7K by the end of December.
Merkado - Achat & Vente en lig experienced a notable spike in weekly downloads in mid-November, reaching 9.7K. However, this was followed by a sharp decline, ending the quarter with approximately 741 downloads per week.
For more detailed insights and data, visit Sensor Tower.
