Top 5 Shopping Apps Performance in El Salvador Q4 2021

In the fourth quarter of 2021, the top five shopping apps in El Salvador on a unified platform exhibited diverse trends in weekly downloads and active users. Here is a detailed look at their performance:

SHEIN-Shopping Online saw a fluctuating download trend, beginning with 4.2K downloads in late September and peaking at 6.4K in early November before declining to 3.4K by the end of December. Active users, however, showed a more stable and positive trend, increasing from 73.4K to 84.9K over the quarter.

Alibaba.com - B2B marketplace experienced a significant drop in weekly downloads from 11.4K at the start of the quarter to around 2K by the end. Despite this decline, the app maintained a relatively steady number of active users, fluctuating between 53.2K and 91.8K, ending the quarter at 67.4K.

Wish: Shop and Save had a notable spike in downloads in late November, reaching 14.8K, but this was followed by a sharp decrease to just 475 by the end of December. Active users followed a similar pattern, peaking at 51K in late November before dropping to 29.4K at the quarter's close.

Amazon Shopping showed a consistent download rate, ranging from 1.7K to 2.8K throughout the quarter. The app also maintained a strong base of active users, starting at 93.4K and peaking at 104.3K in mid-November, ending the quarter with approximately 98.6K active users.

Leal had steady download numbers, beginning with 1.7K and peaking at 2.7K in early November before a slight decline to 1.1K by the end of December. Active users were relatively stable, starting at 12.2K and ending at 11.8K, with a peak of 14.5K in early November.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.