Top 5 Shopping Apps Performance in South America, Q4 2021

The final quarter of 2021 saw notable trends in the performance of the top 5 shopping apps in South America on a unified platform. Here, we explore the weekly downloads and active users for these leading applications. Data is sourced from Sensor Tower, where more insights can be found.

Shopee: 9.9 Super Shopping Day experienced a significant fluctuation in weekly downloads, starting at 1.2M in late September and peaking at nearly 1.9M by late November. Active users climbed steadily from 16.8M to over 20M towards the end of November, showcasing strong engagement throughout the quarter.

SHEIN-Shopping Online had its downloads peak at around 982K mid-November, before tapering off to approximately 510K by the end of December. Active users followed a similar trend, peaking at 10M in early November and slightly declining to 8.6M by the end of December.

Mercado Libre: Compras online maintained a consistent download rate ranging from 612K to 761K throughout the quarter. Active users remained relatively stable, hovering around 30M, with slight increases and decreases, closing the year at 29.7M.

Americanas: compras online saw a peak in downloads in late November with 918K. Active users also saw a significant rise, reaching a high of 16.3M during the same period, before stabilizing at approximately 10.9M by the end of December.

Facily: Compra Online e Oferta displayed an initial peak in downloads at 763K in late October, followed by a decline to around 332K by the end of December. Active users peaked at 4.1M in late October and then saw a gradual decline, ending the year at 3.1M.

These trends highlight the dynamic nature of the shopping app market in South America, with varying peaks and troughs in user engagement and downloads. For a more detailed analysis, visit Sensor Tower.