Top 5 Shopping Apps Performance in South America Q4 2021

In Q4 2021, South America's top shopping apps demonstrated notable trends in downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the performance of these applications.

Shopee: 9.9 Super Shopping Day saw a remarkable increase in weekly downloads, starting at around 1.2M in late September and peaking at approximately 1.9M in late November. Active users also showed a steady rise, growing from 16.8M to over 20M by early December, before settling around 19.5M by the end of the quarter.

SHEIN-Shopping Online experienced fluctuations in downloads, with a high of 982K in mid-November and a low of 438K in late December. Active users for SHEIN increased from 7.9M in late September to a peak of 10M in early November, then fluctuated around 8.4M to 8.6M towards the end of the quarter.

Mercado Libre: Compras online maintained a consistent download rate, averaging around 600K to 700K weekly. Active users remained strong, starting at just under 30M and peaking at approximately 31M in mid-December, before slightly declining to 29.7M by the end of December.

Americanas: compras online showed significant growth in downloads, particularly in November, where it reached a high of 918K. Active users also surged, starting at 8M and reaching a peak of 16.3M in late November, before stabilizing around 10.9M by the end of the year.

Facily: Compra Online e Oferta had a varied download trend, with numbers ranging from 300K to 750K. Active users saw an increase from 3.4M in late September to over 4.1M in late October, then experienced a gradual decline to around 3M by late December.

For more detailed insights, visit Sensor Tower's platform.