Top 5 Shopping Apps Performance in Sweden Q4 2021

In the fourth quarter of 2021, the top 5 shopping apps in Sweden displayed varied performance trends in downloads, active users, and revenue. The data, sourced from Sensor Tower, reveals insights into the behavior of these apps across both iOS and Android platforms.

Zalando – Online fashion saw a consistent weekly download pattern, peaking at around 10.7K in the week of November 22. Active users also showed a steady increase, reaching approximately 252K in the same week before slightly declining to 182K by the end of December.

H&M - we love fashion experienced a significant spike in downloads, peaking at nearly 22.5K in the week of November 22. Active users saw an upward trend during this period, reaching around 209K, before tapering off to approximately 157K by the end of the quarter.

Amazon showed a gradual increase in downloads, with a peak of about 10.6K in the final week of December. The app's active users consistently grew throughout the quarter, starting from 213K at the end of September and reaching around 242K by mid-December.

BestSecret saw a remarkable increase in downloads, hitting a peak of 22.2K in the week of November 15. Active users followed a similar trend, rising from 36.7K at the beginning of October to approximately 69.2K in mid-November before stabilizing around 53K by the end of December.

Lidl Plus experienced a notable surge in downloads, particularly in early December, reaching 17.9K. Active users showed steady growth, peaking at around 124K in late November before a slight decline towards the end of the year, finishing at approximately 108K.

For more detailed insights and data, visit Sensor Tower.