Top 5 Shopping Apps in Russia Q4 2021

In the fourth quarter of 2021, the top 5 shopping apps in Russia demonstrated diverse trends in weekly downloads and active users, according to data from Sensor Tower. Here's a closer look at the performance of these leading apps on a unified platform.

AliExpress: Интернет-магазин saw a significant fluctuation in weekly downloads, peaking at around 743K in early November before stabilizing at approximately 375K by the end of December. Weekly active users showed a notable increase from 3.1M at the start of October to about 5.2M by the end of December.

WILDBERRIES maintained a relatively steady download rate, starting at around 372K in late September and ending the quarter with approximately 337K downloads. Active users consistently grew, reaching nearly 26.7M in the week of December 20, compared to 22.2M in late September.

Озон: онлайн интернет-магазин experienced a steady increase in weekly downloads, peaking at approximately 458K in late November. Active users also rose, starting from 17.9M at the end of September and reaching 22.8M by late December.

Кошелёк: карты, кэшбэк, оплата showed a significant increase in weekly downloads, peaking at around 458K at the end of December, up from 233K in late September. Active users saw a slight increase, ending the quarter with about 3.6M compared to 3.4M at the start of the quarter.

SHEIN - Shopping Online experienced a decline in weekly downloads, starting from 230K in early October and dropping to 155K by the end of December. Active users showed a downward trend as well, decreasing from 3.8M in late September to approximately 3.5M by the end of December.

For more insights and detailed data, visit Sensor Tower.