Top 5 Shopping Apps in Serbia for Q4 2021

In the fourth quarter of 2021, the top 5 shopping applications in Serbia showcased various performance trends across downloads and user engagement. Here’s a closer look at their metrics based on Sensor Tower data.

Lidl – All our offers, leaflets and opening hours from Lidl Digital International GmbH & Co. KG saw its weekly downloads peak at approximately 5K in early November. The app experienced a gradual increase from 2.6K downloads at the beginning of October to around 5K by mid-October, followed by a slight decline towards the end of December, closing the quarter with about 3.3K downloads.

Fashion&Friends, released by FASHION CO., DOO BEOGRAD, had a fluctuating download trend. Starting strong with over 6K downloads at the end of September, the app saw a decline to 2.6K by early December. However, it recovered to approximately 3.3K downloads by mid-December. The highest spike was in late November, reaching about 7K downloads.

SuperKartica by Super Kartica d.o.o. Beograd experienced a notable peak in weekly downloads in mid-December, hitting around 5.2K. The app started with a modest 1.2K downloads at the end of September and saw a steady increase, with a significant spike in mid-October reaching nearly 3.9K downloads.

AliExpress - Shopping App from Alibaba maintained a consistent download rate, peaking at about 3.2K downloads in late November. The app started the quarter with roughly 2.2K downloads and experienced a steady increase, with minor fluctuations, ending December with approximately 1.9K downloads.

ZARA from Industria de Diseno Textil, S.A. saw a significant increase in downloads in late November, reaching a peak of about 5.4K. The app started the quarter with around 1.4K downloads, saw a steady climb, and experienced another spike in mid-December, closing the quarter with about 1.7K downloads.

These insights are derived from Sensor Tower data, where more detailed analytics and trends can be explored.