Top 5 Shopping Apps in Romania Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the top 5 shopping apps on a unified platform in Romania displayed interesting trends in downloads, revenue, and active users. Here’s a closer look at their performance.

eMAG.ro saw a significant peak in weekly downloads, hitting approximately 82K in the week of November 8. The app maintained a steady increase in downloads through mid-December, ending the year with around 64K downloads in the last week. Active users showed a gradual upward trend, with numbers rising from 944K at the start of the quarter to about 1.1M in mid-December.

Lidl Plus experienced consistent weekly downloads, peaking at roughly 35K in early November. However, there was a noticeable decline towards the end of December, closing the quarter with approximately 15K downloads. Active users also displayed a similar pattern, with numbers rising to around 290K in early November before dipping to 233K by the end of December.

ABOUT YOU Online Fashion Shop had a mixed performance in weekly downloads. The app saw a peak of about 50K downloads in the first week of November, followed by fluctuations and closing the quarter with around 20K downloads. Active users mirrored this pattern, peaking at 220K in early November and ending the quarter with approximately 183K.

Carrefour România maintained a steady download rate throughout the quarter, with a noticeable peak of 25K in mid-December. Active users increased steadily, starting from 224K at the beginning of the quarter and reaching approximately 288K by mid-December.

efootwear - online fashion exhibited a varied weekly download trend, peaking at about 34K in early November. The app’s active users also showed an upward trend, with numbers rising from 57K at the start of the quarter to around 99K in early November before leveling off towards the end of December.

These insights are based on data from Sensor Tower. For a more detailed analysis and additional insights, visit Sensor Tower's website.