Top 5 Shopping Apps in Romania Q4 2021

During the fourth quarter of 2021, the top 5 shopping apps in Romania on a unified platform showed varied performance in terms of downloads and active users. Here’s a detailed look at their trends:

eMAG.ro experienced a notable increase in weekly downloads, starting from 9.7K in late September and peaking at 86K in mid-December. Weekly active users also saw growth, beginning at 943.8K and reaching over 1.1M in December.

Lidl Plus showed consistent weekly downloads, maintaining around 25K to 35K for most of the quarter. The app's active users ranged from 252.8K at the start of the quarter to a high of 290K in early November, before slightly declining to 232.9K by the end of December.

OLX - Cumpără și vinde maintained steady weekly downloads, averaging around 20K to 25K. Active users showed minor fluctuations, starting at 789.6K and reaching a peak of 834.9K in early November, then gradually decreasing to 739.3K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a notable spike in downloads at the beginning of November, with weekly downloads reaching 50K. Active users saw a rise from 168.7K in late September to a peak of 220.3K in early November, before stabilizing around 182.6K by the end of December.

Carrefour România showed a steady increase in weekly downloads, starting at 15.1K in late September and peaking at 24.7K in mid-December. The app’s active users grew from 223.9K to a high of 287.9K in mid-December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s website.