AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Poland Q4 2021 Performance
In Q4 2021, the top 5 shopping apps in Poland showed varied trends in downloads and active users, with some apps seeing significant growth.
In the fourth quarter of 2021, the top five shopping apps in Poland experienced diverse trends in weekly downloads and active users. Here's a closer look at their performance, based on data from Sensor Tower.
Shopee saw a significant increase in weekly downloads, starting from around 62K at the end of September and peaking at approximately 158K in early December. Active users also displayed a robust upward trend, growing from about 52K to over 542K by the end of December.
InPost Mobile maintained a steady weekly download rate, with figures ranging from 38K to nearly 65K. Active users showed a mixed trend, peaking at around 1.47M in mid-December before dropping to approximately 991K by the end of the month.
żappka - Żabka dla Klientów experienced a decline in weekly downloads, starting at 62K at the end of September and decreasing to around 33K by the end of December. Active users also saw a downward trend, dropping from roughly 2.15M to about 1.65M over the same period.
Vinted.pl exhibited a gradual decline in weekly downloads, falling from about 41K to 34K. Active users fluctuated but ended the quarter with a slight decrease, going from around 1.41M to 1.29M.
Allegro showed consistent weekly download numbers, ranging between 33K and 46K. Active user counts remained relatively stable, with a slight peak at approximately 2.53M in early December, before settling at around 2.24M by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.