Top 5 Shopping Apps Performance in Oceania Q4 2021

In Q4 2021, the top 5 shopping apps in Oceania exhibited varying trends in downloads and active users. Below, we break down the performance of each app based on weekly data.

Shop: All your favorite brands from Shopify Inc. saw fluctuating weekly downloads, peaking at around 46K in late November and dropping to approximately 30K by the end of December. Active users showed a steady increase, reaching nearly 385K in early December before tapering off to around 327K at the end of the quarter.

SHEIN - Shopping Online, published by ROADGET BUSINESS PTE. LTD., maintained a relatively stable download rate, with a notable dip to about 22K in late November but recovering to approximately 29K by the end of December. Active users peaked at over 606K in late November, slightly decreasing to around 493K by the end of the quarter.

Everyday Rewards by Woolworths Group Limited experienced a significant spike in weekly downloads, reaching close to 50K in mid-November, and then stabilizing around 20K by the end of December. Active users surged to over 584K in mid-November before settling at approximately 443K towards the end of the quarter.

Afterpay: Shop Smarter from Afterpay showed consistent weekly downloads, with a slight increase to around 30K in late November and a decrease to about 20K by the last week of December. Active users remained relatively stable, peaking at around 609K in late November and closing the quarter at approximately 553K.

Amazon Shopping by AMZN Mobile LLC exhibited a steady download rate, with a notable peak at about 34K in late November, and then stabilizing around 23K by the end of December. Active users showed a significant rise, reaching over 1.5M in late November before leveling off to around 1.3M at the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.