AI Insights · Timothy · January 2022
Top 5 Shopping Apps in New Zealand Q4 2021 Performance Review
Explore the performance metrics of the top 5 shopping apps in New Zealand during the fourth quarter of 2021, including weekly downloads and active user trends.
In the fourth quarter of 2021, the top five shopping apps in New Zealand showcased varied performance trends. Here’s a detailed analysis of their weekly downloads and active user metrics, as sourced from Sensor Tower.
The Warehouse - Shop and Save saw a significant increase in weekly downloads mid-quarter, peaking at around 21K in the week of October 25. However, the downloads tapered off towards the end of the quarter, landing at approximately 6.8K in the last week of December. The app's weekly active users mirrored this trend, rising from about 59K at the start of the quarter to a peak of 74.5K in late October, before declining to 58.9K by the end of December.
SHEIN - Shopping Online experienced a steady download rate early in the quarter, with numbers ranging from 9.5K to 10.4K. However, the downloads saw a decline from mid-November, dropping to around 5.3K in mid-December before a slight recovery to 6.6K in the final week. Active users for SHEIN started at 101K and peaked at approximately 108K in mid-October, but subsequently fell to 85.2K by the end of December.
TheMarket – Online Shopping NZ had fluctuating weekly downloads, with a notable peak of 9.5K in early November. This was followed by a sharp decline, reaching as low as 2.9K by mid-December, and a slight uptick to 3.8K in the last week of December. No data was available for the weekly active users of this app.
Woolworths NZ maintained a relatively stable download rate throughout the quarter, with a peak of about 5.1K in early November and a low of 2.7K in the last week of December. The app's active users saw a peak of 45.6K in early November, with a steady decline towards the end of the quarter, finishing at roughly 39.8K.
Culture Kings New Zealand showed a varied pattern in weekly downloads, peaking at 11K in early November but dropping significantly to 3.2K by the end of the same month. The downloads saw another rise and fall, ending the quarter at around 3.9K in the last week of December. No data was available for the weekly active users of this app.
For more detailed insights and data, visit Sensor Tower.
