AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Netherlands Q4 2021 Performance
Explore the performance of the top 5 shopping apps in the Netherlands during Q4 2021, based on data from Sensor Tower. Insights include trends in weekly downloads and active users for apps like bol, Albert Heijn supermarkt, Zalando – Online fashion, Action, and Amazon.
During the fourth quarter of 2021, the top 5 shopping apps in the Netherlands showed varied performance in terms of weekly downloads and active users, according to data from Sensor Tower. Here we break down the trends for each app on a unified platform, encompassing both iOS and Android users.
bol experienced a notable increase in weekly downloads, peaking at approximately 71K in mid-December. The app's weekly active users also saw a steady rise, reaching around 890K by the end of December.
Albert Heijn supermarkt had consistent weekly downloads, starting strong with about 35K downloads in early October and stabilizing around 20K towards the end of the quarter. The app's weekly active users grew steadily, culminating at over 810K by the last week of December.
Zalando – Online fashion displayed a stable trend in weekly downloads, maintaining figures around 14K to 19K throughout the quarter. Active users increased significantly in November, peaking at nearly 447K, before slightly dropping to approximately 359K in the final week of December.
Action saw fluctuating weekly downloads, with a notable peak at about 25K in mid-December. Active user numbers also rose, reaching around 97K in the same period.
Amazon recorded a steady increase in weekly downloads, hitting a peak of approximately 20K in mid-December. The app's active user base remained relatively stable, with a slight increase to about 801K by late November.
For more detailed insights and data, visit Sensor Tower.