Top 5 Shopping Apps in the Netherlands: Q4 2021 Performance

In the fourth quarter of 2021, the top 5 shopping apps in the Netherlands demonstrated varying trends in downloads and active users. This analysis includes data from both iOS and Android platforms, providing a holistic view of app performance. The data comes from Sensor Tower, and more detailed insights can be found on their platform.

bol saw a significant increase in weekly downloads, peaking at approximately 71K in mid-December. Active users also showed a steady rise, reaching nearly 890K by the end of December.

Albert Heijn supermarkt experienced a peak in downloads at the beginning of October with around 36K. Active users increased consistently, hitting over 821K in the week leading up to Christmas.

Vinted: Sell vintage clothes had a slight decline in downloads throughout the quarter, starting at 35K and dropping to around 20K by the end of December. Despite this, the app maintained a strong active user base, fluctuating around the 1M mark.

Klarna | Shop now. Pay later. showed an upward trend in downloads, peaking at about 40K in late November. Active user numbers also increased steadily, reaching around 223K by the end of the quarter.

Marktplaats - buy and sell maintained a relatively stable download rate, with a notable spike to approximately 23K in the final week of December. Active users saw minor fluctuations but remained above 700K throughout the quarter, ending the year at around 777K.

These trends highlight the dynamic nature of the shopping app market in the Netherlands. For more detailed insights and data, visit Sensor Tower.