Top 5 Shopping Apps in Nigeria Q4 2021 Performance Review

In the fourth quarter of 2021, the top 5 shopping apps in Nigeria displayed varied performance trends in terms of weekly downloads and active users. Here’s an in-depth look at how each app fared during this period.

Jumia Online Shopping from Africa Internet Group saw significant fluctuations in its weekly downloads. Starting from around 61K downloads in late September, the app experienced a peak of approximately 167K downloads in the first week of November. However, by the end of December, downloads had settled back to about 47K. Active users also showed a dynamic trend, climbing from 789K in late September to a high of 1.2M in early November, before tapering off to around 729K by the end of the year.

Wish: Shop and Save from ContextLogic Inc. had a notable spike in downloads mid-October, reaching 17.7K, and peaking at approximately 29.2K in the first week of November. Downloads then declined, hitting a low of around 1.1K in early December, before slightly recovering to 2K by the end of the month. Active users followed a similar pattern, with numbers rising from 18.2K in late September to a peak of nearly 60K in early November, and then decreasing to around 25K by the end of December.

DHgate-Online Wholesale Stores from DHgate.com maintained a relatively steady download rate throughout Q4. The app started with around 7.4K downloads in late September, peaking at about 13.6K in early November, and ending the year at approximately 11K downloads. Active users showed a gradual increase from 16.2K in late September to around 25.2K by the end of December.

AliExpress - Shopping App from Alibaba had a consistent download performance, starting at 6.7K in late September and peaking at 10.2K in early November. By the end of December, downloads were stable at around 8K. Active users saw an upward trend from 158K in late September to a peak of 210K in early November, before a gradual decline to 143K by the end of the year.

Alibaba.com also showed steady download numbers throughout the quarter. Starting at around 7.3K downloads in late September, the app experienced minor fluctuations, ending December with approximately 6K downloads. Active users remained relatively stable, starting at 178K in late September, peaking slightly at around 184K in early November, and concluding the year at approximately 179K.

These insights into the performance of the top shopping apps in Nigeria for Q4 2021 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.