Top 5 Shopping Apps in Madagascar in Q4 2021

In Q4 2021, the top 5 shopping apps in Madagascar demonstrated varied performance metrics in terms of weekly downloads and active users. Here’s a closer look at their trends:

Alibaba.com - B2B marketplace experienced fluctuating weekly downloads, starting at 757 and gradually decreasing to 357 by the end of December. Active users saw an initial dip from 8.1K to 6.5K in October but rebounded to 8K by the end of November, before settling at 7K in the final week of December.

Zara had a relatively stable download rate with a notable spike in the last two weeks of December, peaking at 255 and 228 downloads respectively. Active users showed a consistent increase, starting at 741 and reaching 1.1K by the end of the quarter.

Meesho: Online Shopping App maintained steady weekly downloads between 90 and 120. However, active users showed a slight decline from 3K at the beginning of October to around 2.5K by the end of December.

SHEIN-Shopping Online saw a peak in downloads in mid-November at 143, followed by a drop to 47 by the end of December. Active users demonstrated a similar pattern, peaking at 859 in mid-November and ending the quarter at 753.

AliExpress - Shopping App had variable download numbers, with a high of 140 in early October and a low of 28 in late December. Active users fluctuated as well, starting at 1.2K and ending the quarter at 1.2K, with a peak of 1.5K in mid-October.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.