AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Lithuania Q4 2021
A detailed look at the performance of the top shopping apps in Lithuania during Q4 2021, highlighting key metrics for downloads and active users.
The fourth quarter of 2021 saw interesting trends in the performance of the top shopping apps in Lithuania. Here, we break down the weekly downloads and active user metrics for the top 5 apps to provide a comprehensive overview.
Lidl Plus had a notable presence with weekly downloads peaking at 23.4K in the first week of November. The app maintained a steady download rate throughout the quarter, with a slight dip in November but recovering to around 14.6K by early December. Active users for the app showed a consistent increase, starting at 18.9K at the end of September and reaching a high of 32.6K by the end of November, before stabilizing around 30.3K by the end of December.
MAXIMA also showed strong performance with a significant spike in weekly downloads at the end of November, reaching 12K. This spike was followed by a gradual decline to about 2.7K by the end of December. Active users mirrored this trend, starting at 23.1K at the end of September, peaking at 38.4K in late November, and then stabilizing around 25.3K by the end of December.
Zalando – Online fashion experienced fluctuating downloads, with a peak of 4.1K in mid-November and a decline to 883 by the end of December. The app’s active users showed a steady increase, starting at 33.7K at the end of September, peaking at 45.2K in mid-November, and slightly decreasing to 31.3K by the end of December.
ABOUT YOU Online Fashion Shop saw a significant increase in weekly downloads in mid-November, peaking at 8.1K. However, this was followed by a sharp decline, ending the quarter at around 2.3K. Active users for the app started at 53K at the end of September, peaking at 69.3K in early November, and then stabilizing around 57.3K by the end of December.
Lidl – All our offers, leaflets and opening hours had more modest download numbers, peaking at 8.2K in early October and then declining steadily to 782 by the end of December. The app’s active users showed steady engagement, starting at 39.7K at the end of September and ending the quarter at around 25.6K.
These insights were gathered from Sensor Tower, where more detailed analytics and trends can be explored.
