Top 5 Shopping Apps in Kenya Q4 2021: Performance Insights

Throughout the fourth quarter of 2021, the top 5 shopping apps on a unified platform in Kenya showed varied performance in terms of downloads and active users. Here, we break down the trends for each app based on data from Sensor Tower.

JUMIA Online Shopping experienced significant fluctuations in weekly downloads, peaking at about 259K in the first week of November. The app's weekly active users saw a peak of approximately 568K in the same week, before gradually declining to around 334K by the end of December.

Kilimall - Affordable Shopping demonstrated a steady increase in weekly downloads early in the quarter, reaching a high of 77.9K in the first week of November. The weekly active users increased to around 245K during the same period, before stabilizing to approximately 204K by the end of December.

Alibaba.com - B2B marketplace showed a downward trend in weekly downloads, starting at around 47K at the end of September and dropping to about 6.6K by the end of December. Weekly active users followed a similar pattern, decreasing from roughly 297K to 200K over the quarter.

Lucky Ten maintained a relatively stable number of weekly downloads, with minor fluctuations, peaking at approximately 11K in the third week of December. The weekly active users remained steady throughout the quarter, averaging around 45K to 47K.

MAF Carrefour Online Shopping saw a notable increase in weekly downloads in November, peaking at about 29.9K in the third week. The weekly active users also increased, reaching a high of approximately 40.2K by the end of December.

These insights highlight the dynamic nature of the shopping app market in Kenya during Q4 2021. For a more detailed analysis and additional data, you can visit Sensor Tower.