AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Hungary in Q4 2021: Unified Platform Performance
Explore the performance of the top 5 shopping apps in Hungary during Q4 2021, with insights on downloads and active users from Sensor Tower.
The fourth quarter of 2021 saw interesting trends for the top 5 shopping apps on a unified platform in Hungary. Let's delve into the weekly downloads and active user metrics for Lidl Plus, eMAG.hu, Jófogás, IKEA, and ABOUT YOU Online Fashion Shop.
Lidl Plus
Lidl Plus experienced a varied trend in weekly downloads, starting at around 17K in late September and gradually declining to approximately 8K in mid-December. However, there was a slight uptick to 9.4K downloads in the last week of December. The app maintained a robust active user base, starting at 180.8K and peaking at 196.3K in early November before closing the quarter at 195.6K.
eMAG.hu
eMAG.hu showed a strong increase in weekly downloads, peaking at 27.9K in mid-November. The app's downloads fluctuated throughout the quarter, ending with around 6.4K in the final week of December. Active users also saw significant growth, starting at 65.6K and reaching a high of 98.8K in mid-November, before settling at 63.2K by the end of December.
Jófogás
Jófogás had a steady download rate, with a notable peak of 9.7K in early November. The active user count remained relatively stable, beginning at 38.5K and ending the quarter at 38.8K, despite a slight dip to 34.2K in mid-December.
IKEA
IKEA saw a varied download trend with a peak of 11.4K in late October. Downloads then declined to around 4.1K in mid-December, with a minor increase to 4.9K in the last week of December. Active users for IKEA started at 15.8K and climbed to a high of 23.9K in late October, before experiencing a slight drop to 19.2K by the end of the quarter.
ABOUT YOU Online Fashion Shop
ABOUT YOU Online Fashion Shop had significant fluctuations in downloads, peaking at 16.1K in mid-November and concluding the quarter with 7.1K downloads. The active user base showed similar variability, starting at 86.2K and reaching a high of 112.4K in early November, before closing at 93.1K by the end of December.
For more detailed insights and data, visit Sensor Tower.
