Top 5 Shopping Apps in Croatia Q4 2021

During the fourth quarter of 2021, the top 5 shopping applications on a unified platform in Croatia showed varying trends in downloads and active users, according to Sensor Tower data. Here's a closer look at their performance:

Zalando – Online fashion saw fluctuating weekly downloads, peaking at nearly 15K in late October. Despite a dip in December, active users steadily increased from around 28K at the start of the quarter to approximately 51K by the end.

BestSecret experienced a notable rise in weekly downloads, especially in November, reaching a high of about 14K mid-month. Active users mirrored this trend, growing from around 18K in early October to over 34K toward the end of November, before seeing a slight decline in December.

ABOUT YOU Online Fashion Shop had a significant spike in downloads mid-November, hitting over 12K. Active users also increased notably around this time, peaking at nearly 56K. However, both metrics saw a decline towards the end of the quarter.

Lidl Plus maintained a relatively stable number of weekly downloads, with a peak of about 8.7K in late November. Active users remained consistent throughout the quarter, starting at around 59K and ending just above 56K.

AliExpress - Shopping App showed a notable increase in downloads at the beginning of November, reaching over 7.5K. Active users also peaked in early November at approximately 150K, before declining slightly but remaining above 110K towards the end of December.

For more detailed insights and data, visit Sensor Tower.