Top 5 Shopping Apps in Croatia Q4 2021 Performance

In Q4 2021, the top shopping applications in Croatia demonstrated diverse performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive view of the market dynamics for the quarter.

Zalando – Online fashion had fluctuating weekly downloads, peaking at nearly 15K in late October before tapering off to around 2.4K by the end of December. The active users also showed an upward trend initially, reaching over 56K in mid-December, before slightly declining to approximately 51K by the end of the year.

BestSecret experienced a notable increase in weekly downloads, with a significant spike to over 14K in mid-November. Active users followed a similar pattern, peaking at about 34.7K during the same period, before settling at around 26.3K by the end of December.

ABOUT YOU Online Fashion Shop saw a substantial rise in weekly downloads in mid-November, reaching about 12.4K. Active users peaked at 56.3K during the same period but experienced a slight drop towards the end of the quarter, stabilizing at approximately 43.2K.

Lidl Plus had a stable performance in weekly downloads, with a peak of around 8.7K in late November. Active users remained consistently high, peaking at over 65.7K by the end of November and maintaining a steady rate around 56.8K by the end of December.

AliExpress - Shopping App had relatively stable weekly downloads, peaking at about 7.6K in early November. The active users showed a more dynamic trend, peaking at 150K in early November and then experiencing a gradual decrease, ending the quarter with approximately 118K active users.

For more detailed insights and data, visit Sensor Tower.