Top 5 Shopping Apps Performance in Ghana for Q4 2021

In Q4 2021, the top 5 shopping applications in Ghana showcased varied performance trends across downloads and active user metrics. Here’s a detailed look at how these apps fared during the quarter.

Jumia Online Shopping saw fluctuating weekly downloads, peaking at approximately 185K in the first week of November. Despite the ups and downs, the app maintained a significant number of weekly active users, averaging around 650K throughout the quarter.

Jiji Ghana experienced a relatively stable download rate, with weekly downloads remaining between 13K and 27K. The number of active users also remained consistent, with a slight dip observed in late December, averaging around 150K.

KiKUU: Online Shopping Mall had a consistent download trend, with weekly downloads peaking at 22K in mid-December. The active user count showed stability, maintaining an average of around 180K throughout the quarter.

Tonaton reported a drop in weekly downloads towards the end of the quarter, from approximately 30K in late September to around 9.7K in the final week of December. This decline was reflected in the active user numbers, which decreased from 66K to 35K during the same period.

Alibaba.com showed a significant peak in downloads at the end of September with around 43K downloads, followed by a more stable trend around 9K to 18K weekly. Active user numbers peaked in late September at approximately 398K and gradually declined to around 290K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.