AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Europe Q4 2021 Performance Review
A detailed analysis of the performance of the top 5 shopping apps in Europe during Q4 2021, showcasing download trends, active user statistics, and revenue insights.
In the fourth quarter of 2021, Europe's top shopping apps showcased notable trends in downloads and active user metrics. The data, sourced from Sensor Tower, provides a comprehensive view of the performance of these apps on a unified platform.
AliExpress - Shopping App experienced a peak in weekly downloads, hitting around 1.1M in the week of November 8. The weekly downloads for the app fluctuated, starting from approximately 576K at the beginning of the quarter and ending around 615K. The app's weekly active users saw a significant increase, peaking at about 35.2M in early November, before settling back to approximately 25.2M by the end of December.
SHEIN - Shopping Online displayed a varied download trend throughout the quarter. Starting with around 838K downloads in late September, the app saw a dip to approximately 436K in mid-December, before ending the quarter with around 516K downloads. Active users for SHEIN hit a high of around 21M in early November but declined to approximately 16.6M by the end of December.
Lidl Plus showed steady weekly download numbers, peaking at around 709K in mid-October and experiencing a gradual decline to approximately 386K by the end of December. The app's weekly active users steadily increased, reaching a peak of about 9.2M at the end of November before seeing a slight dip to approximately 8.2M by the end of the quarter.
Amazon maintained a consistent download rate with peaks around 597K in late November. The weekly active users for Amazon showed an upward trend, starting at approximately 28.1M and reaching around 31.9M by the end of November, before slightly decreasing to 29.7M by the end of December.
AliExpress: Интернет-магазин had a notable increase in weekly downloads, peaking at around 779K in early November. The app's downloads fluctuated, ending the quarter at approximately 410K. The active users for the app saw a significant rise, peaking at around 7.6M in early November and stabilizing around 5.3M by the end of December.
For more detailed insights and data, visit Sensor Tower.
