AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Estonia Q4 2021: Performance Insights
Discover the performance trends of the top 5 shopping apps in Estonia during Q4 2021, including download and active user metrics.
During the fourth quarter of 2021, the top 5 shopping applications in Estonia showed varied performance trends. Here's a closer look at the weekly downloads and active user data for these apps, with insights gathered from Sensor Tower.
Zalando – Online fashion saw a mixed trend in weekly downloads. Starting with 1.3K downloads at the end of September, the app experienced a peak of 2.5K in the week of October 25. However, downloads declined steadily towards the end of the year, reaching a low of 331 in the final week of December.
In comparison, AliExpress - Shopping App showed a more consistent performance. Weekly downloads began at 807 in late September and peaked at 1.7K in the week of November 8. The app maintained a steady download rate around 700-800 towards the end of December.
Storewards experienced significant growth in weekly downloads over the quarter. Starting from just 7 downloads at the end of September, the app saw a substantial increase, peaking at 1.8K in the final week of December. This trend indicates a growing user interest and engagement with the app.
ABOUT YOU Online Fashion Shop also displayed an interesting pattern in weekly downloads. The app experienced its highest downloads in mid-November with 2.6K, followed by a decline to 500 by the end of November. However, it showed signs of recovery in December, ending the year with 750 downloads in the last week.
Lastly, Rimi had a steady performance in weekly downloads. The app started with 512 downloads at the end of September and peaked at 1.1K in early October. It maintained a consistent download rate around 600-800 through the rest of the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.
