Top 5 Shopping Apps Performance in Estonia Q4 2021

During the fourth quarter of 2021, the top five shopping applications in Estonia showed varied performance in terms of weekly downloads and user engagement. Here's an overview of these trends based on data from Sensor Tower.

Zalando – Online fashion saw a mixed pattern in weekly downloads. Starting at around 1.3K downloads in late September, the app experienced a peak of 2.5K in the week of October 25. However, downloads gradually declined to approximately 331 by the end of December.

AliExpress - Shopping App had a relatively stable download rate, beginning the quarter with around 807 downloads and reaching a high of 1.7K in early November. By the end of December, the downloads settled at around 761.

Storewards experienced significant growth in weekly downloads. Starting with just 7 downloads in late September, the app saw a steady increase, peaking at approximately 1.8K in the final week of December.

ABOUT YOU Online Fashion Shop had fluctuating download numbers. It began the quarter with around 992 downloads and experienced a notable spike to 2.6K in mid-November. The quarter ended with about 750 downloads in the last week of December.

Joom. Shopping for every day. showed consistent performance in weekly downloads. Starting at 618 downloads in late September, it reached a peak of 863 in early November and concluded the quarter with approximately 606 downloads.

For more detailed insights and data, visit Sensor Tower.