AI Insights · Timothy · December 2021
Top 5 Shopping Apps in Denmark Q4 2021: Performance Overview
Explore the performance of the top 5 shopping apps in Denmark during Q4 2021, including trends in weekly downloads and active users.
During the fourth quarter of 2021, the top five shopping apps in Denmark saw varying trends in weekly downloads and active users. Here's a closer look at their performance.
Netto+ | Scan&Go, published by Salling Group A/S, experienced a notable peak in weekly downloads, reaching 17.5K in the week of October 25. However, this was followed by a decline, ending the quarter at approximately 2.8K downloads in the final week of December. Weekly active users for Netto+ | Scan&Go started at around 28.7K at the beginning of the quarter and saw an increase, peaking at 48.9K in the week of October 25, before gradually decreasing to 29.3K by the end of December.
Zalando – Online fashion, from Zalando SE, maintained a relatively stable download rate throughout Q4 2021. Weekly downloads ranged between 4.2K and 7.2K, with a peak in the week of November 22. Active users showed a similar steady pattern, starting at 169.6K and peaking at 233.3K in the same week of November 22, with a slight decline to 169.2K by the end of the quarter.
Circle K, published by Circle K AS, saw a significant spike in weekly downloads, reaching 26.2K in the week of November 22, before tapering off to 1.6K by the end of December. Active users followed a similar trend, peaking at 32K in the same week and then decreasing to approximately 10.8K in the final week of the year.
IKEA, from Inter IKEA Systems B.V., had consistent weekly downloads ranging from 2.9K to 6.8K, with the highest downloads occurring in the week of October 11. Active users for IKEA started at 24.3K and remained relatively stable, averaging around 22K throughout the quarter, ending at approximately 22.4K.
Lidl Plus, published by Lidl Digital International GmbH & Co. KG, also showed stable download numbers, with a peak of 8.6K in the first week of October and a low of 2.4K in the final week of December. Active users for Lidl Plus started at 179.4K and fluctuated slightly, peaking at around 163.7K in mid-December.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored for these and other applications.
