Top 5 Shopping Apps in Germany Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the top 5 shopping applications in Germany showed varying trends in weekly downloads and active users. Below is a detailed look at the performance of these apps on a unified platform, combining data from both iOS and Android. All data comes from Sensor Tower, where more in-depth insights can be found.

Kaufland: Supermarket Offers saw a significant surge in weekly downloads, peaking at approximately 263.8K in the week of October 25. This was followed by a gradual decline, ending the quarter with around 75.6K downloads in the final week of December. The app's weekly active users mirrored this trend, starting at 153.4K and reaching a high of 643.4K by mid-December.

Amazon maintained a relatively stable download rate throughout the quarter, with a slight peak at 105.7K in the week of November 22. Weekly active users also showed consistency, ranging from 5.3M at the start of the quarter to around 5.5M by the end of December.

OTTO - Online Shopping & Möbel experienced notable growth in both downloads and active users. Downloads peaked at 138.5K in the week of November 22, while weekly active users saw a high of 1.9M during the same period. The app ended the quarter with approximately 68.3K downloads and 1.3M active users.

Lidl Plus had a steady performance with weekly downloads fluctuating between 43.7K and 84.9K. The highest number of active users was recorded at 1.0M in the week of October 18, with a slight dip towards the end of the quarter, closing at around 972.7K active users.

Zalando – Online fashion saw a peak in downloads at 78.2K in the week of November 22. Active users followed a similar pattern, peaking at 1.3M during the same week. By the end of December, downloads were at 52.3K, and active users were approximately 930.1K.

These insights provide a snapshot of the performance of the leading shopping apps in Germany during Q4 2021. For more detailed data and further analysis, visit Sensor Tower.