Top 5 Shopping Apps in Germany Q4 2021: Performance Insights

In the fourth quarter of 2021, the top 5 shopping apps in Germany demonstrated notable performance trends in terms of downloads, active users, and revenue. The data, provided by Sensor Tower, offers valuable insights into the app market dynamics on a unified platform.

Kaufland: Supermarket Offers saw a substantial peak in weekly downloads, reaching approximately 264K in the last week of October. Despite a subsequent decline, the app maintained a steady download rate, ending the quarter with around 76K downloads in the final week of December. Active users increased significantly, peaking at approximately 643K in mid-December.

Kleinanzeigen - without eBay experienced consistent weekly downloads, averaging around 80K to 100K throughout the quarter. The app's active users showed stability, with a slight dip in mid-December to around 5.4M before rebounding to approximately 5.6M by the end of the quarter.

Amazon maintained a steady download rate, peaking at around 105K in the week of November 22. Active user numbers saw a gradual increase, reaching approximately 5.9M in the same week, before ending the quarter with around 5.5M active users.

Klarna | Shop now. Pay later. witnessed a gradual increase in weekly downloads, peaking at approximately 108K in mid-December. Active users also saw an upward trend, reaching around 1.4M at the end of November, before stabilizing around 1.2M by the end of December.

OTTO - Online Shopping & Möbel had a notable increase in weekly downloads, peaking at approximately 138K in the week of November 22. Active users also saw a significant rise, peaking at around 1.9M in the same week, before slightly declining to approximately 1.3M by the end of December.

For more detailed insights and data, visit Sensor Tower.