AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Colombia Q4 2021: Unified Platform Performance
Explore the performance of the top 5 shopping apps in Colombia during Q4 2021, with insights on downloads, active users, and trends.
In the fourth quarter of 2021, the top 5 shopping apps in Colombia showed varied performance in terms of weekly downloads and active users. This data, sourced from Sensor Tower, provides a comprehensive look at the trends from both iOS and Android platforms.
Shopee CO: 9.9 Día de Compras experienced notable growth in weekly downloads, starting from around 250K at the end of September and peaking at approximately 402K in the week of December 20. Weekly active users also saw a significant rise, moving from 945K at the beginning of the quarter to around 1.6M by mid-December.
Mercado Libre: Compras Online maintained a steady increase in weekly downloads, starting at 54.5K at the end of September and reaching up to 74K in mid-November. Active users fluctuated but generally trended upwards, with a peak of approximately 2.7M in late October before settling around 2.4M by the end of December.
AliExpress - Shopping App showed a mixed performance in weekly downloads. The app saw a significant spike to approximately 132K in the week of November 8, followed by a decline towards the end of the quarter. Active users similarly peaked at around 1.08M in early November before decreasing to approximately 709K by the end of December.
Homecenter: Hogar Construcción had varying weekly downloads, with a notable peak of about 42K in late October. Active users saw a general decline throughout the quarter, starting at 224K at the end of September and ending at approximately 211K by the end of December.
SHEIN - Shopping Online saw relatively stable weekly downloads, with minor fluctuations, starting at around 39K in late September and slightly dropping to about 8.7K by the end of December. Active users peaked at approximately 682K in early November but showed a downward trend towards the end of the quarter, closing at around 554K.
For more detailed insights and data, visit Sensor Tower.