Top 5 Shopping Apps in Colombia: Q4 2021 Performance

During the fourth quarter of 2021, the top five shopping applications in Colombia showed varied performance trends in terms of weekly downloads and active users. Let's delve into the specifics for each app.

Shopee CO: 9.9 Día de Compras experienced a consistent growth in weekly downloads, starting at around 250K in late September and peaking at approximately 402K in the week of December 20. The app also saw a steady rise in weekly active users, beginning at 946K and reaching around 1.6M by the end of December.

Mercado Libre: Compras online maintained a stable download rate, with weekly downloads fluctuating between 54K and 74K throughout the quarter. Weekly active users showed a slight increase, hitting a peak of around 2.7M in the week of October 25 before stabilizing around 2.4M by the end of December.

AliExpress - Shopping App saw significant fluctuations in weekly downloads, with notable spikes in early November reaching up to 132K, before settling down to around 22K by the end of December. Weekly active users followed a similar pattern, peaking at approximately 1.1M in early November and then stabilizing around 700K towards the end of the quarter.

Elenas - Vende desde casa had a variable weekly download trend, starting at 75K in late September and dropping to around 12K by the end of December. The app's weekly active users also decreased over the quarter, from 140K in late September to about 93K in the last week of December.

Homecenter: Hogar Construcción showed a significant peak in weekly downloads in late October, reaching about 42K, followed by a decline to approximately 15K by the end of December. Weekly active users for the app started at 224K and fluctuated throughout the quarter, ending at around 211K.

These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's platform.