AI Insights · Timothy · January 2022
Top 5 Shopping Apps in Switzerland for Q4 2021: Performance Insights
Discover the performance trends of the top 5 shopping apps in Switzerland for Q4 2021, including weekly downloads and active users.
During Q4 2021, the top 5 shopping apps in Switzerland demonstrated varied performance trends in terms of weekly downloads and active users. Here's an overview based on Sensor Tower data.
The app Zalando – Online fashion saw a fluctuating trend in weekly downloads, peaking at around 10.9K in the week of November 22. However, it experienced a decline towards the end of the quarter, with downloads dropping to approximately 6.3K by the last week of December. Active users peaked in the same week, reaching about 253K, before declining to around 173K by the end of the year.
Lidl Plus maintained a relatively stable download rate throughout the quarter, with a slight increase in the number of downloads peaking at 7.9K in the week of November 29. Active users showed a consistent growth, climbing from around 67.9K at the beginning of the quarter to approximately 89.4K by the end of December.
Migros – Einkaufen & Sparen exhibited a significant spike in downloads in the last week of December, reaching about 16.6K. Active users mirrored this trend, peaking at around 99.2K in the same period. Earlier in the quarter, downloads were more moderate, ranging between 3.7K and 6.9K, and active users hovered around 84.2K to 88.5K.
Joom. Shopping for every day. experienced a notable increase in downloads mid-quarter, peaking at approximately 11.6K in the week of November 8. However, downloads dropped to around 3.2K by the end of December. Active users followed a similar trajectory, peaking at about 59.1K in mid-December before declining to approximately 44.6K by the end of the quarter.
Lastly, Coop supermarket saw a significant surge in downloads during November, particularly in the week of November 15, with approximately 14.4K downloads. Active users also spiked during this period, reaching around 47.4K. By the end of December, downloads stabilized at around 5.2K, and active users were approximately 36.3K.
These insights illustrate the dynamic nature of user engagement with shopping apps in Switzerland during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
