Top 5 Shopping Apps Performance in Switzerland Q4 2021

In Q4 2021, the performance of the top 5 shopping apps in Switzerland saw notable trends in weekly downloads and active users, according to Sensor Tower data.

Zalando – Online fashion experienced a moderate fluctuation in weekly downloads, starting at approximately 8.3K and peaking at around 10.9K in the week of November 22. Active users for the app showed an overall decline, from about 193.6K at the beginning of the quarter to 172.7K by the end.

Lidl Plus saw weekly downloads ranging between 5.5K and 7.9K, with a notable peak of 7.9K in the week of November 29. Active users for Lidl Plus steadily increased throughout the quarter, starting at 67.9K and reaching 89.4K by the last week of December.

Migros – Einkaufen & Sparen had weekly downloads that varied significantly, with a notable spike to 16.6K in the final week of December. The app's active users also showed an upward trend, rising from 84.2K in late September to 99.2K by the end of the quarter.

Joom. Shopping for every day. displayed a mixed trend in weekly downloads, starting at 2.9K and peaking at 11.6K in the week of November 8. Active users for the app increased from 39.2K at the beginning of the quarter to 44.6K by the end.

Coop supermarket showed a significant peak in weekly downloads, reaching 14.4K in the week of November 15. Active users also saw an increase, starting at 30.4K and reaching 36.3K by the end of December.

For more detailed insights on app performance, visit Sensor Tower.