Top 5 Shopping Apps in Belarus in Q4 2021

In the fourth quarter of 2021, the top 5 shopping applications in Belarus showed varied performance metrics in terms of weekly downloads and active users, according to data from Sensor Tower. Here's a closer look at the trends for each app.

WILDBERRIES, published by Wildberries OOO, experienced a consistent increase in weekly downloads, peaking at approximately 27.4K in mid-December. The app maintained a strong weekly active user base, growing from 244.2K in late September to around 328K by the end of December.

AliExpress: Интернет-магазин, from Alibaba.com (RU), LLC, saw significant growth in weekly downloads, which surged from 8K in late September to 33.9K by the end of December. The app's weekly active users also increased, starting at 35.9K and reaching nearly 70K by the end of the quarter.

Озон: онлайн интернет-магазин, published by OZON.ru, followed a similar upward trend in downloads, with figures rising from 10.6K to a peak of 29.6K in early November. Active users for the app also grew steadily, moving from 106.2K to about 138.4K by the end of the year.

Gold Apple, from Парфюмерный супермаркет «Золотое Яблоко», experienced substantial growth in weekly downloads, reaching a peak of around 28K in mid-November. The app's active users increased from 8.7K to approximately 33.1K by the end of December.

Joom. Shopping for every day., published by Joom, saw a more modest increase in weekly downloads, peaking at 14.7K in mid-October. The app's active user base showed a slight decline, starting at 197.6K in late September and ending the quarter at around 180.6K.

These insights highlight the dynamic nature of the shopping app market in Belarus during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.